Just How Powerful Are Online Reviews?
This generation has truly advanced in the field of technology and companies all over the world has taken their business marketing to the internet which has given birth to online reviews. If you are on the verge of hiring the services or buying a product of a certain company, but you are skeptical about this business then online reviews will help you make up your mind by showing you the reputation of the company. If a company is good at what they do and they have nothing to hide, they will not hesitate to subject themselves to online reviews from previous clients. The world of business can get pretty tough and you need to always find way to make your business better than the rest and that is why some companies create their own reviews or make their friends create on to praise their business. There will always be evil and deceit in this world, but these reviews are still a good means for you to get a better idea of what a certain company is all about and how they operate which will help in your decision-making process. It is not that hard to spot a legitimate review from a fake one. An author who patronizes a certain business so much through posting so many online reviews is most likely a fake one.
One technique you can do to spot the fake reviews is that you search for that certain company you want to hire. You need to open up a few of the search engine results to spot the fake or true reviews. Make a comparison of all the reviews you read on a few web search results of a specific company and take note of the author because fake authors usually go from one website to another and shower the company with glowing reviews. You need to be very observant about every detail you read because no body is ever that much of a fan of a company that they would go the extra mile to put a great online review on every website. Although this may sound like such a deceitful act, its not really as bad as it sound because some companies just want to make sure that their name is not stained and they won’t lose customers due to a lousy review.
As a consumer, you can use the online reviews as an advantage by calling up the company and mentioning that you have hired them because of a certain review. Make the company realize how important the online reviews are by repeating the one you have read over and over again. Twenty good reviews will be killed by one bad review and this is what the companies will be thinking when they are servicing you so they will truly aim to give their best to avoid getting a bad review from you.
Source: Read the review here